Jamie Malanowski

LONDON: ON THE TUBE

Above, an ad posted by atheists on the underground, to counter the WWJD ads put up by fundamentalists.

The tube leads the way in video ads. One of the most compelling is a ten second version of a longer commercial for T-Mobile, in which a flash mob comes together to do a bunch of line dances on the floor of Liverpool Street tube station. (To see the ad, click here; to see a video about the making of the ad, click here.) The short version is pretty compelling, and when you’re standing on the platform, you can see it dozens of times. I don’t know if someone can become a star on the basis of a mini-commercial shown on a train platform, but my money is on the girl above.

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