Here’s today’s innovative idea, from Newsweek: Hire a comedian to edit the magazine, which happens to be a Tina Brown brainstorm from 1995 (she hired Roseanne Barr to edit The New Yorker), and sell the concept with Spy magazine cover concept, fresh from 1989. (By the way, that’s the head of Scott Yates doubling for George H.W. Bush‘s cabbage.)